Archive for March, 2014

Chipotle Unnecessarily Tears Down Agriculture to Build a Brand

News | Posted by: dparrish@nccotton.org

In the boardrooms of Madison Avenue, they call it “values branding”: a marketing strategy in which a company tries to instill a feeling of righteousness in the customers who buy its products.

But what kind of values would inspire a corporation to wage a smear campaign against America’s farmers?